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Ad Creation
Banner ads are text and pictures typically placed on high traffic web sites. When you click on a banner ad, it sends you to the advertised web site.
Having your ad banners designed by SmartBizConnection is your best choice. We are part of a large advertising network and have placed millions of impressions for our clients. We know what type of ad banners works and what does not. Benefit from our experience in advertising!
Banner Ad Placement
Banner ads let you narrow your target audience to people who have an interest in your offer. You are using marketing experts when you promote your website with banner ads on a high-traffic websites that has content related to whatever your product or service. For instance, if you sell mortgage, you may want to run banner ads on high-traffic sites where people browse to learn about refinancing. People visiting these sites are likely to have an interest in your products, so they are also likely to have an interest in visiting your site.
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Standard Internet Ad Sizes |
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468 x 60 |
Full banner |
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392 x 72 |
Full Banner/ |
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234 x 60 |
Half Banner |
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125 x 125 |
Square Button |
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120 x 90 |
Button #1 |
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120 x 60 |
Button #2 |
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88 x 31 |
Micro Button |
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120 x 240 |
Vertical Banner |
To view our Banner Design Page & Portfolio CLICK HERE
Banner advertising costs are tracked in 2 ways:
Cost per Click (CPC) - Online banner advertising with CPC means you only pay a fee when someone actually clicks on your banner and goes to your website. The click through rate varies greatly based upon website topic and target audience.
Cost per Thousand (CPM) - Web banner advertising with CPM means that you pay a set fee per thousand times (impressions) your banner is viewed. CPM costs can vary, from as low as $10 and up to $50 per CPM depending on how targeted the website traffic is. So if the cost for banner advertising is $10/M (Per one thousand impressions) and that your campaign cost $500, your banner will be viewed 50,000 times.
Here are some tips, in no particular order, on how to design effective banners:
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Keep your message
short and simple.
•
Use a large font
size for your message text.
•
Use attractive
images to grab the viewer's attention.
•
Use attention
grabbing words like "FREE" and "NOW". "FREE" is a very powerful incentive for
the viewer to click on the button. Example: Receive a FREE report on how to
succeed in real investment"
•
Convey your
"Unique Selling Proposition". Make an offer they can't refuse. Show them you are
different than your competition. Give them reasons why they should do business
with you and not your competitors.
•
Don't use bold
bright colors, such as bright yellow, bright red, lime green, etc.
•
Call to action:
Encourage action from the viewer. Put "Click Here!" "Click Now!" somewhere on
the banner, usually in the bottom right hand corner.
•
Create different
versions of the banner. Test different banners to improve your click-through
rate.
•
Animate your
banner, but use as few frames as possible to convey your message. No one is
going to wait to read through 10 frames of animation just to find out what your
banner is about.
•
Add a border to
your banner to make it stand out from the page. Most people use a blue or black
border.
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Although most
sites accept a maximum file size of 10kb or 12kb, we recommend that you keep the
file size as small as possible. The quicker the download, the more likely your
banner will be seen, before they have scrolled down the page.
•
Do not hesitate
to use humor to convey your message.
If you are not sure how to design your ad, our Top Marketing Experts will help
you design an eye catchy and powerful ad that will bring you tremendous results.
Use our Powerful Network to Drive Targeted Traffic to Your Site:
SmartBizConnection is an AD Agency that also maintains one of the largest Pop-Under & banner networks on the Internet. We provide one place for you to create, host and deliver your advertisement to your audience.
We over 18 channels you can choose from.
| Arts & humanities | Entertainment & Leisure | News & Reference |
| Auto Boats & Planes | Family & Living | Science, Nature & Technology |
| Business Management | Health & Fitness | Shopping |
| Careers & education | Money & Finance | Sports & recreation |
| Computers & Internet | Movies & Television | Travel |
| Hobbies & Interests | Music & Radio | Internet |
How to Measure Success With Your Banner ad Campaign:
It is crucial for every marketer to accurately track his advertising results. In the direct marketing industry, marketers track the responses to their direct mail pieces so that they know which ads work best, which headlines are winners and which products/services sell.
For the online marketer, it is just as important to track your ad results. Knowing the exact response rate to your advertisement enables you to know how well it performed and this knowledge can help maximize your profits.
If an ad is not performing satisfactorily, improve upon it. Change the headlines, ad copies, graphics or layout and re-test the ad. Always test your ads on a smaller scale before launching a full advertising campaign. That's how successful marketers do.
Tracking your ad results also allow you to verify and compare that the publisher has delivered what you paid for. If you are supposed to get 50,000 clicks you will be able to compare with the results the publisher gave you since all publishers offer their own tracking tools. All publishers have their own real-time tracking system.
The most basic way to track online ad results is to measure clickthrough, how many people clicked on your advertisement. There are other vital measurements such as conversion ratio. But measuring clickthrough is good for a start.
FREE Counter:
We suggest you to get a free counter such as Extreme Tracking and you can easily install it on your web pages. Immediately after completing their form, you will be able to login into your My Account which contains all the setup instructions and the address where you will find your personalized trackercode. After placing the trackercode on your page, it will automatically activate as soon as the first visitor hits your site.
Ad Tracker:
We also advise you
to get an ad
tracker capable of tracking hits, as well as sales and other actions.
Proanalyzer
gives you a powerful
ad tracking solution without high monthly fees like many other.
You can order it right NOW
for only $69.97, and you will be able to
immediately download ProAnalyzer and The Popup Generator! They will also install
it for you at NO ADDITIONAL COST. That's a bargain! Many ad
tracking tools charge you a monthly fee. The
Proanalyzer
has a low one time fee of just $69.97 and NO MONTHLY FEE. It is the best
bargain I've seen on any ad tracking software on the net.
ProAnalyzer will help you find the right traffic sources for your business, that produce targeted, pre-qualified leads who are willing to buy from you! This tool will generate a URL for your ad campaign that you give us or any publisher .
See sample: http://www.smartbizconnection.com/cgi-bin/proanalyzer/p.cgi/ee
Otherwise, your ads may be placed blindly, and can actually be costing you
money! (ORDER
NOW)
| Regardless of which tracking methods you ultimately choose to use, you need to track your advertising results. It is one of the crucial steps to marketing success! |
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Phone: 1-818-341-2972
Address: 20235 Keswick Street Suite 321 Winnetka, CA 91306
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