Business Postcards

Postcard Marketing

SmartBizConnection has created business postcards for mortgage brokers, real estate agents, dentists, jewelers, day spas, salons, political campaigns and more. We can also design custom post cards for any type business, or print your own artwork. Business postcards are one of the fastest, easiest, and most economical way to increase your sales. Postcards can drive traffic to your web site, and generate new sales leads by promoting your products or services to the right audience. Think about it. If you send a full color postcard to a targeted audience, which deliver an offer so incredible that it would be almost impossible to turn down, then you dramatically increase your chances to succeed with your direct marketing campaign.   

The success of your direct mail postcard will depend on three things:

• An incredible offer almost impossible to decline by creating a Unique Selling Proposition. A USP will distinct your business favorably apart from every other competitor. Would you want to patronize a company that has with no unique benefit, no incredible prices or selection, no exceptional, service or guarantee? Or would you prefer a company that offers you the best selection, the best prices and the best guarantee?
• Who do you market to? You should focus on marketing to the right audience. If you send your message to an consumers or businesses who do not need your products or services then not only your throw your hard-earned money away, but also your advertising campaign becomes a total disaster. That is why it is so important that you identify who your customers are, that you understand your customers needs and buying habits, and finally meet their needs and wants.
• How do you find consumers and businesses who are in need of your products and services? That is our specialty. Savings4Merchants has access to over 45,000 consumer, business and specialty lists and through our knowledge and experience we can help you select the lists that will be the most responsive to your marketing offer.

Before you launch your direct mail postcard ask yourself the following questions:

• What is the specific objective of my mailing and what am I trying to achieve?
• What is the budget of my direct mail campaign?
• Who is my target audience?
• What is unique or special about my product? How does it differ from the competition? Think about your Unique Selling Proposition. What is the most important benefit to my audience?
• What enticement does my audience have to act on TODAY?
• What is my competition doing in my Industry? 

Postcards Marketing Versus Magazine And Newspaper Advertising

Do you know how costly it is to advertise in newspapers, magazines and Yellow Pages listings? You probably know by now that they can add up to big money. The main problem of display advertising is that there is absolutely no guarantee that you will get any response. Why? First of all the Internet has brought many consumers and businesses to shop online and compare prices. It is easy and very convenient. Second of all display advertising cannot be considered targeted advertising. You could be spending hundreds of dollars on magazine or newspaper ad and not get one phone call. 

Please don't stop advertising in the paper, if that method has worked for you in the past. But if you are like that small business owner described above, and you don't have a lot of money to spend on advertising then here are 10 great advantages of using postcards to market your products and services. 

What Are The Advantages of Postcard Advertising?

• Postcard marketing is affordable, even for the smallest of businesses. 
• Postcards are inexpensive to print. 
• Postcards are eye-catching.
• Postcards don't waste people's time as they don't even have to open an envelope to read your message. 
• Postcards are easy to redeem for customers into your store for a special discount and promotion. All they have to do is show up with the card.
• When you use postcard marketing, your competition doesn't know about it. 
• Postcards don't take up a lot of space.
• Postcards don't need to be opened like any envelope, so people can't put them in the trash without seeing your offer.
• Postcards achieve almost 100 percent readership and generate a high rate of response. Use them to drive traffic to a web site, and/or generate sales leads for your business.
• Postcards are associated with happy memories. Your postcard can look like a personal message instead of a sales promotion. Prospects cannot resist reading a postcard if looks like a brief personal message.
• Postcards are an overlooked marketing secret. And they can boost your business, no matter what kind of business you own.

What's in it for you?

Your Direct Marketing Campaign should have for objective to: 

• Generate leads
• Generate more store or web site traffic
• Generate customer loyalty
• Generating new customers
• Increasing  higher sales from your own customers
• Announcing an event such as new location etc.

Postcard Pricing: Full Color 4x 4

Mailing Services Benefits:

• One-Source Solution, All In-House
• Best Printing & Mailing Rates In The Country
• Save Time & Money - Save Shipping Costs
• No Hassles - One Payment For Print & Mail

If you put a stamp on a regular 4.25" X 6" postcard it will cost you $.23 for postage to mail it.  However, if we bulk-rate the cards you will only pay around $.17 to $.19 per card for postage.

For larger size cards, like 6" X 8.5", the normal postage is $.37 per card, whereas the bulk rate for these can be anywhere between $.18 and $.29, a huge savings.

Mailing Services Pricing