Television Advertising

Advertise Nationally on Television and Pay Only for Results!

Instead of purchasing expensive, and cash-up-front air time, you can now run your TV commercials on a fixed cost per lead or per sale basis…controlling your advertising outlay and guaranteeing a profit. And you can do it on over 600 television stations that will air your commercial, or infomercial, on a pay-for-success formula.

We represent local market television stations, cable systems, who are willing to provide media on a guaranteed basis. In recent years, the number of stations willing to guarantee results has increased at a phenomenal rate.  Today, our brokers guaranteed media on over 600 television stations. We facilitate millions of dollars in sales of products and services each year for many clients.
 
With the arrival of the Internet, and Broadband channel capacity, advertisers now have more choice of where to spend their advertising dollars. Given the greater number of advertising venues available today, and a tougher economic environment, advertisers are also beginning to demand accountability. For many years, we've been helping over 100 national direct response advertisers achieve both high visibility and high performance levels as well as brand recognition. Now you can have your television campaign and pay only for the part of advertising that works.

Even the most successful stations have an excess of unsold advertising. Our advertising provides affiliate stations with a way to generate revenue from unsold air time. As one of the largest broker of guaranteed media in the United States, we broadcast on over 600 local Television stations, across all broadcast networks, within syndicated programming and via local, regional and national cable channels. The vast majority of our network stations are affiliated with major networks such as NBC, CBS, ABC, FOX, WB and UPN station.

One call to SmartBizConnection connects you to 600 stations in one network! We have also eliminated the prohibitive cost of preparing customized copies of your commercial with a unique 800 number for each and every station in order to properly track orders and credit the broadcaster. Using a proprietary network media distribution system, we lower this traditional expense by over 90%. The results for our clients are more sales, lower costs and increased profits.

For clients who wish to answer their phone calls in-house, we provide unique call tracking operations that integrate with the major telephone carriers such as AT&T, MCI, and SPRINT.

HOW YOUR CAMPAIGN CAN QUALIFY we select between 12-15 offers every quarter to distribute to our stations. We generally look for offers which are already being successfully advertised through television, although this is not a requirement.  Prior to accepting an offer for distribution, we must first test the offer on a small portion of its network. 

We charge a commission for each call or unique valid lead. A small distribution fee is also charged each quarter to customize, dub and send your commercials to over 600 stations. Calls are traditionally handled by West Telemarketing or special programs can integrate into your call center. In some cases, we can also develop and integrate web components in your campaigns.

We will test your offer on a segment of our national network to determine the specific performance and ROI of your offer. By testing your offer, we will give you an instant measurement of media costs before you roll out across the entire network of 600 additional broadcast venues. In this test, your offer will air 40,000 times on a run-of-schedule basis over two weeks. Inserted over 80 times on over 500 cable head-ins, your offer will appear on national cable channels such as Comedy Central, Discovery, History Channel and A&E. Clients guarantee the $4,750 cost of the national test.

With all the changes that have occurred in the advertising industry over the past decade, there's a real paradigm shift taking place today and we are at the forefront.  Our TV Advertising Program is a new way of thinking that has most advertising agency executives running scared. Their worst nightmare is your dream come true because over 600 television stations working with SmartBizConnection are willing to guarantee the cost-per-lead of your advertising. Join savvy advertisers  and experience the future of advertising today!