Website Tools

UrlTrends

http://www.urltrends.com

UrlTrends provides a visual "Trend Report" on the SEO rankings of your website, and, if you opt for no-cost registration, it will track your rankings over time and enable you to compare them to the rankings of several competitors.

GoogSpy

http://www.googspy.com

Want to know who is bidding on specific keywords or search terms at Google? This tool will tell you and show you. For example, enter the term "internet marketing newsletter" and you will get a list of the top ten advertising companies, the text of their ads and links to their advertisements' landing pages. You will also get a list of the top 10 organic search results for the term. And, should you wish to explore further, it offers a list of related search terms and phrases for you to explore. You can also browse by company for a complete recap of their advertisements keywords, text and links  or by keyword.

Hub Finder

http://www.linkhounds.com/hub-finder/hubfinder.php

Where's the "hub" in your topic niche? This tool will help you find the most powerful sites in your category (in search engine terms) so that you can make sure you are well-linked to them and thus improve your own search engine rankings. Simply enter a search term plus your URL and up to 10 of your competitors' URLs and you will receive a graph and a long list of sites that link to two or more of the URLs provided. Figure out who links to your competitors and does not link to you, and your linking strategy is in place.

TouchGraph Google Browser

http://www.touchgraph.com/TGGoogleBrowser.html

This very cool tool visually illustrates the websites related to/linking to any URL, according to Google's database. Enter the URL you want to research and watch your link neighborhood map appear. It shows the sites that are linked to your starting URL, with colors indicating the strength of the relationships and info flags detailing the sources. Double click on any other site and watch more related links being fetched from Google. There are lots of advanced commands to play with should you have the time and the inclination.

SE-Spider

http://se-tools.com

This tool helps you understand exactly what a search engine spider sees when it comes by to crawl your website pages. Type in any URL and you will receive a neatly organized breakdown of the page's content, including all tags, all textual content of the page and lists of the internal and external links the spider will follow. The search engines differ in terms of which content they use and how they evaluate it, however, this is your page content in the eyes of a spider, pure and simple -- and it can always be improved.

Marketleap Link Popularity Check

http://marketleap.com/publinkpop/default.htm

Marketleap's Link Popularity Check tool simultaneously measures your link popularity across five search engines (AlltheWeb, Altavista, Google, HotBot and MSN). You can also check up to three competitors at the same time and benchmark your performances against a sample of sites in over 30 different categories.

NicheBOT
http://www.nichebot.com

By incorporating several of the best no-cost keyword suggestion tools into one interface, NicheBOT makes it very easy to explore and discover new, untapped keywords and topics that you can use to drive more traffic to your website. Simply enter a keyword or phrase, such as "internet marketing", and choose your weapon.

SEOmoz Tools
http://www.seomoz.org/tools.php

At this site you will find many amazing, no-cost tools that will help you refine both organic and PPC SEM campaigns. To use them, you must first obtain API licenses from Google, Yahoo and Amazon, as all the queries pull data and search results from these giants. Each license takes less than 10 seconds to sign up for and the direct links to do so are provided for your convenience.

AdComparator
http://www.adcomparator.com

This no-cost optimization tool allows you to simultaneously test up to 15 different aspects of any advertisement, website or email campaign, which is known as multi-variable (or multivariate) testing in order to quickly establish the optimum combination of elements for your ad, and thus the highest conversion rate. This tool can test more than 30,000 different combinations with just a handful of test ads. Simply choose the number of elements you want to test (3, 7, 11 or 15), run the ads as outlined, fill in the fields with your copy and response rates, and voila! You will discover which headline, tagline, call to action or what have you works best. This tool is based on the Taguchi Method, which is a statistical technique (refined by Dr. Genechi Taguchi in the 1960s) used to study the effects of multiple variables simultaneously.

MarketingExperiments.com
http://www.marketingexperiments.com

This site is literally an online laboratory devoted to testing every conceivable marketing method on the Internet. The complete testing program, including all methods, copy used and findings, is served up to subscribers at the site and in the form of email newsletters. There is a plethora of no-cost information to discover here under the topics of Online Advertising, PPC/Organic Search and Site Conversion (other topics include Email Marketing and Marketplaces). Unbelievably, all this information is of no cost to visitors and subscribers. The company makes its money by testing and optimizing campaigns for paying clients.

AdWords Clickthrough Rate Validity Checker
http://www.vertster.com/adwords-tool/

How do you know if ad #1 is really outperforming ad #2? This no-cost tool will tell you whether or not you should eliminate one of your Google AdWords creative ads. Through the magic of statistics and relevance theory, it determines whether or not you have enough campaign history to eliminate a lower-performing ad. Simply enter the clicks and clickthrough rates as directed. Your results will include a confidence interval figure, which will tell you whether you can safely eliminate an ad or whether you should give it more time to prove itself.

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