If there is a question that many people who work with management know the best way to display the products in the bakery window. It must be borne in mind that visual appeal directly affects the consumer’s purchase decision. In the context of a bakery, sweets, cakes, snacks, and bread should be displayed strategically so that they are noticed by the customer and arouse the desire for consumption.
tips to attract more customers to your bakery through the window
Now that you have a broader sense of the importance of the bakery display case, here are several essential tips on how to set it up so that it attracts more consumers.
- Invest In Lighting
Lighting is one of the essential points when it comes to the visual appeal and product presentation. Furthermore, it depends on the types of products that will be presented and their respective prices. Generally speaking, high-end bakeries tend to use more subdued lights, while the more popular ones offer more intense lighting. There is no “right” way for this. Keep in mind who your target audience is.
Another aspect that should be worked on with lighting is the colors of furniture, walls, and floors, as they influence the entire environment. Dark shades tend to darken the establishment; light tones reflect light more. The establishment’s natural lighting must also be taken into account.
- Use Refrigerated Counters
The advantage of this type of equipment is that it has two functions: to preserve the products and add value to the bakery’s window, exposing them to customers. Refrigerated counters like those in Schaumburg Specialties for instance are great for displaying sweets, ice-cold pies, cakes, and other items. If the intention is to provide a pleasant experience to the customer who circulates through the establishment, the bakery must offer a good variety of products. That is why it is essential to invest in ovens, refrigerators, and other displays that preserve food while it is displayed for hours.
- Use Shelves
One of the advantages of the shelves is that they provide the customer with a perception of added value, showing that the bakery’s stock is always full of news.
That said, consider using removable shelves, as they make it easier to display cakes, bread, and snacks and allow you to distribute your products better if you don’t currently have many items to display. An interesting suggestion is to position the shelves at an angle, as this helps to convey the idea that there are more products on display and give the customer a better view of the options.