Lawyers often embrace technology. This can allow them to serve their customers better, but it can also help them find new customers in some cases.
You Can Use Social Media For Digital Marketing
You should also know that while SEO can help you attract new customers, you can also attract them in other ways. Digital marketing for lawyers also includes social media platforms and targeted advertising. You can research first to see the most likely ideal client for you. Maybe you are looking for car accident victims with injuries. You could do exclusively criminal law or something else.
You need to identify the social media platforms that your ideal customer uses. You can do this by determining their most likely age, income level, marital status, etc. The more information you gather about who wants and needs your services, the better your chances of determining which social media platform they will use.
Then you can hire a digital marketing strategist like jacksonville seo company for example to create advertising content for you. You may need to build a whole marketing team to handle this. You need advertising content that appears at the right time and only appears when you’re sure someone needs legal help and is talking about it on social media. Targeted advertising can get great results if you create the right kind of ads that attract the right potential customers.
You Can Also Use Email Marketing
Digital marketing by digital marketing agency jacksonville for example can also include email marketing, and it’s one more tool in your arsenal that you can use to attract new customers. When someone visits your website, you should have a place where they can sign up to receive promotional emails. You can offer them something they perceive as valuable so that they give you their email address.
You could offer something like a free eBook. If you know this person has used your services before, you should have their email address, so you can also send them regular emails to let them know what’s going on with your business.
Reminding them that you are there for them might lead them to mention your law firm to a friend or neighbor who needs legal help. Digital marketing is all about building brand awareness. This is something almost every business entity needs. You can think of hiring a digital marketer or a whole team, or you can use someone from time to time whenever you need them.
You want a person or team with experience in the legal niche, and they also need to know all the latest digital marketing trends. They should know about SEO, email marketing, pay-per-click advertising, the hottest social media platforms, etc. You might want them to develop a new marketing strategy that gets your name out to potential new customers who don’t know you. Be sure to allocate budget space for digital marketing if you want your law firm to grow.